About Spoked

Since the age of 16, all Richard Lang wanted to become was a professional cyclist. Between 2009 to 2013 he was fortunate enough to represent Australia and win a few cool races along the way. However, sometimes your dreams always don’t work out, but with this experience it wasn't wasted.

Making the transition from a cyclist to building Spoked at the end of 2016, was a natural fit. In that period of time, Richard established a cycling community called Haute Rouleurs in Manchester and focused on helping people achieve their goals, deliver cycling events and overseas trips.

As the demand for coaching grew, the time to deliver personalised plans became tighter. There had to be a smarter way, where riders have a personalised plans without needing to break the bank. So together with a small group of investors the first iteration of Spoked was created late 2016.

Over the next few years, Spoked grew through consistent feedback from riders, coaches and experts in the field. Richard and the team are always curious and challenging the relationship between hard science, coaching expertise and the rider experience. It’s the blend of all these 3 elements that makes Spoked unique. It’s bundled into a clean and crisp app that enables riders to train smarter in a simple way - so they can become fitter and faster.